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Little e, Big Commerce - How To Make A Profit Online

This guide offers straightforward advice for those about to embark on an e-commerce venture and those who wish to maximise the potential of a current website.

Little e, Big Commerce
by Timothy Cumming
Foreword by Sir Richard Branson

Tim's book was first published in February 2001.

Now that the first wave of dotcom mania has passed, the right way to run a website is becoming clearer. If you haven't taken the e-commerce plunge yet, or if you want to get more out of your website, this book offers simple, plain-speaking advice on how to move forward.

We'll introduce you to the world of e-customers, e-competitors and e-suppliers, taking you through the practical steps of getting and staying online. You'll find out what e-commerce really is and how to do it properly - and above all, profitably - so you can make money instead of draining your resources. With the expert advice in this book, you can stay ahead of this fast-moving game.

Timothy Cumming works with us at The Directors' Centre, providing, in effect, an e-commerce agency facility for small and large businesses alike, specialising in moving bricks-and-mortar businesses online. As an authority on Internet and strategic marketing, he is frequently invited to initiate or troubleshoot new e-commerce operations. He is an advisor to the DTI's 'Grow with Marketing' Group, an Associate of Warwick Business School and has lectured at London's South Bank University.

You can order the book now at Amazon

A Message from the author, Timothy Cumming

e-Commerce has become a stable, dependable way of growing sales. But e-Commerce techniques continue to evolve at a fast pace.

I suppose that in many senses, that was the starting point for this book - just how can the entrepreneur keep up?  I've tried to simplify the choices, and reduce the risks of entreprenurship in e-Commerce.  This book arms you with all the business know-how to turn a profit from e-commerce.

It shows you how to compete and how to trade online without losing sight of the main goal - financial gain.

Working in phases, it introduces you to e-customers, e-competitors and e-suppliers. It takes you through practical steps to get online, and to stay there, profitably. Simple guides, simple diagrams, simple strategies. It also helps you to avoid the traps of conventional thinking.

When you've read it, you'll see that e-commerce doesn't change everything, but it does change a lot.

The way you work, serve customers, innovate and compete. In other words, business first, technology second: little e, BIG Commerce.

other books by the directors' centre team

• Kick-Start Your Business by Robert Craven
• Customer Is King by Robert Craven

What Next?

If you wish to talk to Timothy Cumming in person, to get the latest tools and techniques for e-commerce, then email us, or call +44 (0)1225 851044 to book an appointment.