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Books By Robert Craven
Robert’s work on marketing (Bright Marketing) and (Customer Is King) and strategy (Kick-Start Your Business) are business best-sellers and have been acted upon by thousands of growing businesses - he has been described as 'one of the UK's leading marketing specialists' and 'Mr Entrepreneur'. Robert's latest books: Beating the Credit Crunch and the The Start-Up Essays.
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Some Reviews
‘Your book has proved to be absolutely invaluable to me.. easy to read and understand, gives practical examples and tips and is, above all, simple!... I would highly recommend your book to anyone who is needing to give a new lease of life to an established business. Well done.’
Jennifer Lindley, Continual Process Improvements Limited
‘In Customer Is King, Robert Craven says that your ‘whole business hinges in what your customer gets from you’. I agree wholeheartedly…’
Sir Richard Branson
‘Inspirational stuff’
Christopher Browne, The Top Ten Business Books, The Independent.
‘Robert Craven’s Kick-Start Your Business covers an essential part of running a business… which will turn your business into a powerhouse by recovering some of the passion and nimbleness…. to make your business more effective and more profitable… the business in question often needs a boost – a kick-start to greater success in the future.’
Sir Richard Branson
‘I thought you might like to know that your book has just saved my life!
Here I am, deadline looming, late at night putting together a plan for how we are going to develop a 3-yr strategy. All of a sudden, I pick up your book and find your 100-day workout. An excellent and extremely practical guide. Just what I needed to check I don't miss any steps.
Thank you!’
Charlie Osmond, FreshMinds
‘These two books are essential reading for the entrepreneur…’
Institute of Management Consultancy’s Professional Consultancy Magazine
Review by the Institute of Management Consultancy
Kick-start your Business -
Customer is King
by Robert Craven
These two books are essential reading for the entrepreneur whether just starting out in business or evaluating progress at a later stage.
The first book offers a practical hands-on approach to putting a business in order by effectively examining the businesses strengths and weaknesses and then implementing an action plan to set it on a more profitable route.
Robert Craven is one of the UK’s best-known and sought after speakers on entrepreneurship; anyone who has experienced one of his impactive presentations will know exactly why.
He has been described as one of the UK’s leading marketing specialists, and reading the second book, ‘Customer is King’ illustrates his ability to explain complex marketing issues in an easy-to-understand and practical way. Indeed, there is a strong marketing flavour in both books; but the ‘Customer is King’ as its name implies, focuses on this aspect of business and offers the reader a good understanding of positioning a business to optimum effect in the marketplace.
‘Kick Start Your Business’ is more of a fine tuning action plan for busy entrepreneurs to examine their business practices and their values to ensure their organisation is running effectively and working ‘smarter not harder’. It gives check-lists of activities that most entrepreneurs will recognise as sound business sense and it is useful to have all these ideas listed in one source.
The book is easy to read and can be ‘dipped into’ or alternatively there is a detailed action plan to guide the entrepreneur along a route towards greater productivity and profitability. Case studies are included along the way to illustrate that the ideas have worked successfully in practice; there are also examples where less successful organisations could have improved their situation by use of the techniques.
Overall, these two books, which are published within a larger series of business books, are excellent value for their advice, tools and techniques, written in helpful non-technical language; I challenge every entrepreneur not to find a new idea or improved business process inside their covers to improve their own business.
OTHER BOOK CONTRIBUTIONS
- Be Clear - How To Communicate Successfully
by Christine Searancke - Foreword by Robert Craven - 20/20 Insight
by Rachel Thackeray - Series Editor: Robert Craven - Little e, Big Commerce
by Timothy Cumming - Series Editor: Robert Craven - Doing The Business
by David Hall - Series Editor: Robert Craven - The Bottom Line
by Paul Barrow - Series Editor: Robert Craven - Do Something Different
by Jurgen Wolf - Series Editor: Robert Craven - It's Not About Size
by Paul Dickinson - Series Editor: Robert Craven - The Best Laid Plans
by Paul Barrow - Series Editor: Robert Craven - PR Power
by Amanda Barry - Series Editor: Robert Craven
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