Beating the Credit Crunch - How to Survive and Thrive in the Current Recession
Written by Robert Craven

Here is a book with a short shelf-life, hopefully a few months. Realistically it might last a couple of years.

The aim of this book is simple – to show you how to trade your way out of the credit crunch; to make money and get on with your life.

Buying this book does not give you:

• a ‘one size fits all’ recipe for survival; no such thing could ever exist
• a solution to your problems; the solution lies in your ability (combined with that of your chosen advisers) to diagnose the causes from your current symptoms, prescribe a solution in the form of a clear Action Plan, and make things happen for your business.

Buy It Now

Purchase from our SHOPPING CART for £10.00 including postage and packing.

Or you can buy PDF copies at Lulu.

Printed book: £20.00 PDF: £10.00

It’s not about size

The size of the book belies the quality of its content, and actually the value of the book cannot be counted in the number of words. In fact, the number of words is irrelevant. What is relevant is what decisions you make and act upon for your business. This is not a book to read and digest; this book is more of a catalyst to stimulate you to take action and now!

“Nobody said it was easy…” (Coldplay)

As a veteran of two previous recessions, I know just how tough it can be watching sales/leads/cash/goodwill dry up in front of you. So you are probably going to have to make some tough decisions. But it is possible to come out the other end of this with a smile on your face.

And The Focus of the Book... 

1. Key priorities: sorting cash, sales, costs and profits
2. How and where they can get help
3. Making it happen.

The key lines to remember are...

• Stand up and face the facts
• Make the tough decisions
• Take action, and
• Don’t wait until it is too late.

Chapter Titles

• How Good Is Your Business?
• Financial Tips and Fixes
• Marketing and Sales: Ways to Grow Your Sales
• Marketing and Sales: Tips and Fixes
• Operations: What the Customer Gets
• What If …?
• Plan B Planning
• A Profit-Boosting Plan – Quick’n’dirty
• From Plans to Actions

Download The Introduction

Download the Introduction and Contents pages now - download

What Others Say About Robert's books

'Robert Craven’s Kick-Start Your Business covers an essential part of running a business… which will turn your business into a powerhouse by recovering some of the passion and nimbleness…. to make your business more effective and more profitable… the business in question often needs a boost – a kick-start to greater success in the future.’
Sir Richard Branson

'If you want tips from the top, this book is for you. Inspirational stuff!’
The Independent. Featured in their Top Ten Business Books.

'...the book is full of excellent tips like this and suggests a solid framework based on finance, marketing and operations to judge how your business is really running.'
The Guardian Newspaper

‘I thought you might like to know that your book has just saved my life! Thank you!’
Charlie Osmond, FreshMinds

‘…essential reading to the entrepreneur… Craven is one of the UK’s best-known and sought-after speakers on entrepreneurship… anyone who has experienced his impactive presentations will know exactly why.’
Institute of Management Consultancy’s Professional Consultancy Magazine

Product Details

• Paperback: 100 pages
• Publisher: The book is a limited edition imprint of The Directors' Centre
• Language: English
• Publication Date: 1st March 2009

Other books by The Directors' Centre team

• Start-Up Essays by Robert Craven
• Bright Marketing by Robert Craven
• Kick-Start Your Business by Robert Craven
• Customer Is King by Robert Craven

do not accept pale imitations!

'Beating the Credit Crunch', 'Customer Is King', 'Kick-Start Your Business' and 'Bright Marketing' and their contents are copyright (©)materials. We defend our copyright and our intellectual property. Only materials sold and delivered through The Directors' Centre Ltd and using these names are the original items. Others consultants using our materials without permission are infringing our copyright. Others adopting our approach and using similar materials are considered to be 'passing off' materials as their own. These rights have been asserted under the Copyrights, Designs and Patents Act, 1988. Legal representatives of Virgin Publishing and The Directors' Centre will defend our intellectual property rights. You have been warned!